Seth Godin is one of my favorites when it comes to snappy punditry. In a recent blog post entitled “Hot: A theory of propulsion,” he wisely pens that “Words on a page or on a screen are asleep, inert, doing nothing at all until they interact with you, the reader.” He continues with two more pearls. “That takes effort” and “Without motion, the words get moldy.” The notion that promoting a piece of work is important is neither new nor trivial. However, this author of eighteen books reminds writers once again that it is our responsibility to advocate for our creations. The good news isRead More →