Richard Krevolin

I’m eagerly awaiting the delivery of a new book by author and professor extraordinaire, Richard Krevolin, about attracting new customers. Entitled “The Hook: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success,” he describes the power of storytelling and urges companies to take advantage of this effective technique as a way to increase sales. I can’t wait to get my copy.

Think Like a Freak  likewise extols the virtues of storytelling. Authors Steven D. Levitt and Stephen J. Dubner explain that stories “capture our attention,” serve to teach and allow readers to be part of the action.

I concur. Writing nonsense or using overly complex language is a waste of time and frustrating for the reader. When I write, I ask myself what I want the reader to remember and then structure content accordingly.