After seeing “The Big Short” a few days ago, I am still mulling over scenes of stressed out investment managers and profit-driven bankers. As someone who worked on multiple Wall Street trading desks, I winced at the “101 finance” explanations but wonder if they are helpful to someone who works in another field. From what I’ve read about the movie, narration by a central character was likewise intentional on the part of director Adam McKay. His goal was to put the audience at ease about “complex” and “very serious” topics (my quotations). I like Ryan Gosling, the actor who talked to viewers, but kept thinkingRead More →

I’m eagerly awaiting the delivery of a new book by author and professor extraordinaire, Richard Krevolin, about attracting new customers. Entitled “The Hook: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success,” he describes the power of storytelling and urges companies to take advantage of this effective technique as a way to increase sales. I can’t wait to get my copy. Think Like a Freak  likewise extols the virtues of storytelling. Authors Steven D. Levitt and Stephen J. Dubner explain that stories “capture our attention,” serve to teach and allow readers to be part of the action. IRead More →